HEART OF BEAUTY was established in 1963 with the joint efforts of Mr. Abdul Hameed Bhatti and his late father Mr. Haji Abdul Majeed Bhatti. Keeping in view the scientific aspects of quality Beauty implements, the manufacturing in a very short span of time with untiring efforts and the valueable skillsof these gentlemen managed to bring HEART OF BEAUTY to a remarkable response and appreciation by the valuable customers from all over the world.

The upgrade in manufacturing procedures, the scientific methods of QC and the professionals management affected the sales of HEART OF BEAUTY Amongst the global customers very positively. In order to get best results of the widely spread over business Mr. Abdul Hameed Bhatti, after the completetion of business related studies of his sons re-orgnised Mr. Imran Hameed Bhatti for QC, Mr. Rizwan Hameed Bhatti to manage the accounts and kept the overall command including the manufacturing wing with himself thus steering HEART OF BEAUTY into a purely family business.